E-reputation: definition and complete guide

From: Brahim AGHZAF , Posted Date: Apr 11th, 2019

E-reputation: definition and complete guide


E-reputation: definition and complete guide

by Brahim A. Social Media Adviser, prof. Author 
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About Brahim

SUCCESS NET PROFIT: Web Social Equitable; 
Social Media Adviser & Consultant, Professeur & Teacher of french language, author, translator: arabic, french, english & Social Networks facilitator, to catch up on online trends. ebooks writer, Marketing, coaching, 
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E-reputation: definition and complete guide

E-reputation definition guide

What is e-reputation?

The e-reputation is the digital image that returns Internet of a person, physical or moral or of a mark. E-reputation consists of online information that relates to an individual or a brand. They can be found on social networks, blogs, collaborative sites, discussion forums or image and video sharing platforms.

E-reputation, or e-reputation, therefore delivers elements on a person or a brand, without these can totally control them. This digital identity can favorably or unfavorably guide an opinion. It can thus make or break very quickly reputations. Why ? This is due to the e-reputation that is built from an endless stream of information on the Internet some of which escape us.

Today, in a hyperconnected world, e-reputation is a sort of "word of mouth" with a thousand voices.

Why e-reputation has become an important issue?

What is today spontaneously done to learn about a brand, a company, a person? The first reflex, and the most logical, is to go on the web to take information and evaluate what is called the reputation of this famous entity.

The e-reputation therefore has a very important and resounding impact on everything: today we spontaneously trust what we read and we trust the information we find on the web, and having a good or a bad reputation on the Internet is felt on the sales and the reliability granted by the consumer, the professional or any person who seeks this information.

It is therefore an element to be considered in a very serious way. There are now various ways to check your digital identity to understand, analyze and make an accurate assessment. We also have the means to vary this reputation online significantly. We can call on professionals, it will be essential to  choose the e-reputation agency  adapted to his needs. This approach will improve its brand image, and thus be more convincing to prospects and customers, at least when it comes to a commercial structure.

What are the risks ?

What happens when you do not control your e-reputation, or you just do not care? It is possible that one is denigrated by visible contents on the Web. Internet users will then be aware of this slanderous information, which can have a serious impact on your business in general, whether you are a person or a company. Visibility on the internet is not without risk , because it can be good or bad, and sometimes convey values ​​that are not yours.

What are the vectors of e-reputation?

A person's reputation in the "real world" is spread from door to door and word of mouth. Today, e-reputation on the Internet is also built very quickly from everything that circulates online. The vectors of online reputation are more and more numerous and varied:

  • the search engines  : Google, Bing, Baidu, Yahoo, Yandex, whose positioning on the first page of the results indicate the degree of notoriety of a person or a brand: we speak, in this respect, of "pages of notoriety ". But to manage its e-reputation, it is advisable to focus on the results of Google. More than 91% of the French use this search engine and 3.3 billion Google queries are made every day in the world. This supremacy of Google requires brands or people to be attentive to the content of its first pages. 67% of clicks are made on the first five results. To manage your e-reputation, it is essential to be attentive to the top 5 Google.
  • social networks : companies, even more than individuals, are now present on social networks through community management, in order to attract prospects or retain customers by creating content or organizing events. It is thus for them to maintain a permanent communication and a close relationship with their customers through their accounts. Unlike the search engine, where content can remain visible for several years, social media publications disappear more easily and are in some ways "ephemeral". ;
  • professional networks like LinkedIn that works on the principle of connection, networking and communication. They are a good tool to enhance your e-reputation with Internet users;
  • blogs and forums : free discussions around a person, a brand or a buying experience contribute more and more widely to the adherence of future customers to the power of sympathy of a personality, to the values of a company, the quality of a product. They can also make them reject a personality, a product, or a brand. For business leaders, it is therefore necessary to know the discussions that take place about their company on these forums and learn to control them to better manage their image;
  • youtubers : we know the growing prescription power of youtubers who, "in real time", testify to their buying experience and the real quality of a product. The most famous example is that of youtubers fashion or beauty who achieve a "haul". They thus compare the product as it appears on the site and the garment (cut, material, color, quality of the finishes), as it is worn on them;
  • Review and experience sharing sites like Tripadvisor, Yelp, Google Reviews, etc. They specialized in providing information to consumers and internet users about a company by sharing certified and uncensored user opinions;
  • Video 
  •  (Youtube) or photos (Instragram, Pinterest, etc.): video and photography are two extremely powerful tools for building or destroying an e-reputation. On personal accounts of social networks or on these platforms participative, they can enhance the reputation of a person or a brand, but also compromise durably, with images unflattering or too intimate published without their consent.