How DOES
SOCIAL SELLING on apsense BRING SALES AND MARKETING CLOSER?
The TURBULENCE ZONE between Sales and Marketing using APSense ,is mainly
due to differences in the objectives and KPIs of the different departments and the used ad dons of APSense.
But also from an operational point of view to "different
understandings" and interpretations of "business constraints"
related to the elements of the steps and actions of a Sales Cycle, from the
"leads generation" through
APSense to the "closing". (Both speak of the same thing, but
without "always wanting to always understand" the other) as far as
the referals are concerned.
Marketing in APSense will blame sellers for not transforming leads, inside as
well as outside, not doing stimulus actions at the right time, not
"closer" qualified leads by marketing but off targets for sellers,
not to do good presentations by appointment, etc.
The famous: I love you, me neither !!
On their side, sellers will blame Marketing for not making offers responding to
the needs of customers, not to invest in good direct marketing operations, to
think that it's easy to go down to the arena to sign contracts. deal, etc ...
In short, in reality, they are in the same "galley" but they do
not row with the same logic and at the same pace of the constraints related to
the impacts and according to the stages of a Sales Cycle.
The knowledge of the Purchase Cycle allows to have an ONLY knowledge and
therefore the advantage of this knowledge is UNIQUE, because it relates to the
functioning of the WHY and HOW.
The knowledge of the changes of the 4 strategic elements of the Purchase
Cycle associated with the knowledge of the stages of a Sales
Cycle, makes it possible to standardize the VISIONS, in order to make
everyone agree considering the good use of APSense marqueting tools from groups
to APSense Brand-Center.
Here in "WHAT" and "WHY", the Social Selling on APSense makes
it possible to reconcile Sales and Marketing around the knowledge
of the CYCLE D'ACHAT and in line with the good commercial
practices of the "Social's Seller's".
Simply to switch from the mode "Know how to Sell" in the world of
"know how to buy".
The Sales Cycle is dead, long Live the Purchase Cycle.