With more than 16 million members in France- for example-, LinkedIn is the essential professional network for BtoB activities. A space where you can promote your APSense issues.
However, not all posts get the same buzz, and you must have seen posts in your news feed of people you do not follow. If they are displayed, it is because they managed to win a great enthusiasm among the community with a number of massive interactions. Let's see how to get this Grail and make an APSense viral post.
To make the most of LinkedIn's professional social network, you need to understand the key criteria of the algorithms for evaluating post quality. The algorithms take into account:
For publications that gain many interactions, LinkedIn publishers will then manually decide to display it to more users beyond your professional network.
The challenge is to get as many interactions as possible in a short time.
The first step towards success is first of all writing.
Several rules can help you write a quality publication:
The objective of your post is to stimulate the exchange, publish elements that encourage an answer.
Finally, keep the authenticity in the tone. The more you engage personally, the more you will encourage your network to respond.
Consider using the most appropriate type of message for the subject: videos, images, multiple images, text, or detailed articles.
Thanks to this support, you multiply the opportunities to be seen and sharedand get more leads for APSense sbusiness center.
Regarding the links, as we mentioned in the beginning of the article, make sure to stay in the network. LinkedIn will devalue a post that links to an external site. A simple post to relay the new article of your blog will not become viral. The # 1 platform of professional networks is a place of exchange, recommendation and position taking.
Another tip: think about posting when your audience is the most connected to boost the speed factor interactions.
Use the @mentions to engage other people you know in a conversation or influencers. But beware of spam: Never quote a list of people you do not know or do not relate to the subject.
Use this option with caution and only when you think you know someone who will have something valuable to add to the discussion.
Once your post is online, your work does not stop there. As a community leader, you must remain present and engage in conversion:
The more engagement and feedback you get around your post, the more LinkedIn's algorithms will increase your score - your chances of getting through virality and your APSense apositive activitie must be!
As you can see, LinkedIn has become an area of strategic expression within the professional environment. Understanding the mechanics of virality and how your posts should be oriented will help you to be more and more present and influential.
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