I AM did brand identity, brand portfolio management, tone of voice and visual language for panchshil. Panchshil is a high-end luxury sector real estate company based out of Pune
I-AM worked with industry leaders Hansgrohe to create a central
London hub of inspiration, excitement and resources for the
international architect and design community serious about creating
amazing bathrooms.
With a theme of celebrating the joy and primal wonder of water, I-AM created a ‘brand experience’
integrated moving, working water as well as more abstract, artistic
features. Working showerheads and mixers are set against the backdrop of
a 4D-mapped ‘digital waterfall’ animated artwork and the window display
features billowing fabric evocative of water flowing from a tap.
Showcasing
more than 200 products in the space, The Water Studio strikes a balance
between inspiration and expertise. It is a working space, a creative
sanctuary and studio for education and collaboration.
I-AM also designed the website for The Water Studio, where you can find out more about the project.
What we did
Interior Design
Brand Application
Launch Strategy
Launch Communications
Website Design