All about relationship marketing
All about relationship marketingFor a long time, marketing has been very enterprising, even downright aggressive towards the consumer. And human relations were not really a priority. We preferred to cultivate transactional marketing, that is to say the customer relationship in the short term. He was only concerned with himself and his needs to push him to buy. As a result, customers became tired of these methods, putting their feelings aside. Now they need to feel valued and important. And in th...