Buzz / bad buzz

From: Brahim AGHZAF , Posted Date: Apr 23rd, 2019

Buzz / bad buzz

Brahim AGHZAF Tycoon I Premium   

 Social Media Adviser, prof. Author

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Remember:
We call "buzz" a word- of- mouth phenomenon orchestrated in order to talk about a product, a service or an event, even before it is on the market.

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The buzz is a communication technique in itself, a form of viral marketingWord of mouth is usually targeted to opinion leaders , who can then relay the message effectively to the target population.

If the use of the Internet brings to the buzz an increased efficiency, an excellent knowledge of the viral marketing is necessary, otherwise it is very difficult to control how will spread the information , whether in terms of speed or quality . It is important for the brand, once the buzz is launched, to control it so that the desired message goes well with its target . We are talking about buzz monitoring .

The bad buzz is itself a phenomenon mouth negative word , which takes place mainly on the Internet. It can be caused or suffered by a brand, a company or an individual. This viral marketing action is special because it involves conveying a negative image for a specific purpose. Well mastered, it can help to get the message you want (like this campaign shifted Renault Belgium ). Badly mastered, it can have a boomerang effect, amplified by Internet users, to finally achieve a result opposite to that desired. 2014 was one of the worst years in bad buzz history .