HOW DOES SOCIAL SELLING ON APSENSE BRING SALES AND MARKETING CLOSER?

From: Brahim AGHZAF , Posted Date: Sep 22nd, 2019

How DOES SOCIAL SELLING on apsense BRING SALES AND MARKETING CLOSER?

 

The TURBULENCE ZONE between Sales and Marketing using APSense ,is mainly due to differences in the objectives and KPIs of the different  departments and the used ad dons of APSense.

 R├ęsultat de recherche d'images pour "SOCIAL SELLING ON ABSENCE"

But also from an operational point of view to "different understandings" and interpretations of "business constraints" related to the elements of the steps and actions of a Sales Cycle, from the "leads generation"  through APSense to the "closing". (Both speak of the same thing, but without "always wanting to always understand" the other) as far as the referals are concerned.

 
Marketing in APSense will blame sellers for not transforming leads, inside as well as outside, not doing stimulus actions at the right time, not "closer" qualified leads by marketing but off targets for sellers, not to do good presentations by appointment, etc.

 
The list of reproaches is long, but it is equally reciprocal.


The famous: I love you, me neither !!
On their side, sellers will blame Marketing for not making offers responding to the needs of customers, not to invest in good direct marketing operations, to think that it's easy to go down to the arena to sign contracts. deal, etc ...

 

 

In short, in reality, they are in the same "galley" but they do not row with the same logic and at the same pace of the constraints related to the impacts and according to the stages of a Sales Cycle.

 
The knowledge of the Purchase Cycle allows to have an ONLY knowledge and therefore the advantage of this knowledge is UNIQUE, because it relates to the functioning of the WHY and HOW.
The knowledge of the changes of the 4 strategic elements of the Purchase Cycle associated with the knowledge of the stages of a Sales Cycle, makes it possible to standardize the VISIONS, in order to make everyone agree considering the good use of APSense marqueting tools from groups to APSense Brand-Center.

 
Here in "WHAT" and "WHY", the Social Selling on APSense makes it possible to reconcile Sales and Marketing around the knowledge of the CYCLE D'ACHAT and in line with the good commercial practices of the "Social's Seller's".
Simply to switch from the mode "Know how to Sell" in the world of "know how to buy".
The Sales Cycle is dead, long Live the Purchase Cycle.